Check rankings, local packs and SERP features exactly as a searcher in that city sees them. Residential IPs with country and city targeting included, rotation per request for broad keyword sets, and sticky sessions when a check has to page through results as one visitor.
How it works
Three things worth knowing about how SEO and SERP tracking actually works on this network, and what each one looks like from the inside.
Rotating residential for day-to-day rank tracking, premium residential when a search engine starts challenging the standard pool, and mobile when you need results as a carrier network sees them.
Get SEO proxiesSee which product fitsCity targeting covers 1,400+ cities across 195+ countries, so a local SEO check runs from the city it's about rather than from wherever your server happens to be.
Get SEO proxiesSee which product fitsRotate a new address on every request, and on premium residential every IP is checked continuously for blocks and bans and swapped before it serves another query.
Get SEO proxiesSee which product fitsHow it works
Start rank tracking on rotating residential. Move to premium residential — our highest-trust segment — if a search engine starts answering with challenges, and use mobile when the job is how results look on a carrier network.
City targeting is included on the residential and mobile pools, so a query for "plumber near me" is checked from the city whose results you care about.
A new IP per request for broad crawls, or a sticky session for anything that needs to stay logged in or paginate as one identity — the same toggle on the residential and mobile pools.
An SEO proxy is an IP address you route search queries through so the results come back as a real searcher would see them, from the location you choose. Search results are personal and local: the same query returns a different map pack in Chicago than in Dallas, different shopping results in Germany than in the UK, and sometimes different organic positions on a mobile carrier than on a home connection. A rank tracker that asks from one data-centre address sees none of that.
Proxies also spread a large keyword set across many addresses. Search engines limit how many automated queries a single IP can make, so a team tracking thousands of keywords across dozens of locations either rotates addresses or gets throttled and challenged.
Residential proxies are the default for search work. They are real household connections, so queries look like ordinary visitors and can be targeted down to a city. Rotate a new IP per query for broad tracking; that keeps any single address well under the rate a search engine notices.
Datacenter proxies are fast and cheap, but search engines recognise datacenter ranges and challenge them quickly, so they suit SEO jobs that don't touch the search engine itself: crawling your own site, checking competitors' pages, fetching robots.txt and sitemaps. Premium residential, the highest-trust slice of our pool, is for when standard residential starts drawing challenges at your volume. Mobile proxies sit behind carrier-grade NAT shared with thousands of subscribers, which makes them the most trusted addresses there are and the right choice when the question is how results look on a phone network.
For local SEO the location of the IP matters as much as the query. Target the city the business serves, keep the language and country parameters of the search consistent with it, and run each location as its own job. City targeting is included on the Loopway residential and mobile pools, across 1,400+ cities in 195+ countries, so a multi-location client can be checked from each of its markets.
When a check needs several pages of results, or a sequence of related queries, hold a sticky session — 10 minutes, 60 minutes or longer — so the whole check comes from one visitor instead of jumping between addresses mid-way.
A SERP API is a service that runs the query for you and returns parsed results; you pay per request. Proxies are the network layer underneath: you run your own scraper or rank tracker and pay for the traffic. Loopway sells proxies, not a SERP API. If you already use a rank-tracking tool that accepts proxies, or run your own scraper, proxies are usually far cheaper per query. If you want parsed results without maintaining a scraper, a SERP API is the simpler tool.
Either way, check the terms of the search engine you query and keep request rates reasonable. Our acceptable use policy sets out what the network may and may not be used for.
Built for SEO and SERP tracking
Up to 250 MB of residential traffic with no card, country-to-city targeting on the residential pools, and rotating or sticky sessions set in the username.
The product capabilities that actually matter for this job, line by line.
Five products can carry SEO and SERP tracking traffic, each priced off the same live curve the dashboard charges from. Pick the one that fits the target.
The default for day-to-day rank tracking and local checks.
For search engines that challenge the standard pool at your volume.
Search checks from a real carrier network.
Site audits and competitor crawls that don't touch the search engine.
The Loopway standard
Every rate on this site is computed from the same price book checkout charges from. No hidden setup fees, no contracts, no sales call.
Top up once and spend it on any of the nine networks, whenever you need it. Unused balance stays in your account.
Sign up, pick a plan and your endpoint, username and password are live before the checkout tab closes.
HTTP, HTTPS and SOCKS5 on every product, plus UDP on UDP Residential and Static ISP. Point your stack at one host.
Rotate on every request or hold a sticky IP. Country, city, state and carrier targeting are set in the username.
Talk to people who run the network, not a ticket queue. Most questions are answered in minutes, any time of day.
FAQ
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IP addresses you route search queries through so results come back as a real searcher in a chosen location would see them. They let rank trackers check local results accurately and spread large keyword sets across many addresses instead of one.
Residential for anything that queries a search engine — they look like ordinary visitors and can be targeted to a city. Datacenter for crawling websites, including your own and competitors', where speed and price matter more than looking residential.
Yes. Country and city targeting are included on the residential and mobile pools, across 1,400+ cities in 195+ countries, so each location of a multi-location business can be checked from its own market.
No — we sell proxies, the network layer. Use them with your own scraper or any rank-tracking tool that accepts proxies. If you'd rather receive parsed results without running a scraper, a SERP API is the simpler tool.
Anything that accepts an HTTP(S) or SOCKS5 proxy with username and password — most rank trackers, crawlers and scraping frameworks do. Location and session settings go in the username, so no tool-specific integration is needed.
Only for tasks that need to stay logged in or paginate as one identity — hold an IP for a session. For broad, stateless work, rotate a new IP per request instead; both are one setting on the residential and mobile pools.
Ship it today
Your endpoint is live before the checkout tab closes. Start on the free residential trial, pay for what you use, keep what you don’t.